STR & Hotel Support
By Helot Company
Short-Term Rental and Hotel Support Course Overview
Transition to a rewarding career in Short-Term Rental and Hotel Support!
This course is tailored for individuals eager to dive into the fast-growing world of short-term rentals (STR) and hospitality management. By joining, you’ll gain invaluable insights into the essentials of STR operations, from listing management to guest communication, and from dynamic pricing to financial oversight.
Designed to equip you with both foundational knowledge and practical skills, our course offers a comprehensive curriculum that addresses the complexities and opportunities of STR management. Whether you're new to the field or looking to sharpen your expertise, this course will provide the tools and strategies needed to thrive in this dynamic industry. Get ready to enhance your career prospects and become proficient in managing short-term rental properties and hotel support services efficiently.
Course Outline
- Introduction to STR Market and OTAs
- Roles, Duties, and Technology Tools in STR
- Listing Channels and Setup
- Direct Bookings and Marketing Strategies
- Guest Communication and Experience Management
- Dynamic Pricing and Revenue Management
- Vendor and Supply Management
- Financial Management and Reporting
- Reviews and Reputation Management
- Advanced Operational Strategies and Future Trends in STR/Hotel Management
Course Requirements
- Computer with Internet Access
- Gmail Account
- Basic Computer Skills
- Willingness to Learn
Who Is This Course For?
Aspiring Short-Term Rental Managers
Individuals new to the hospitality industry who want to build a career in managing and supporting short-term rental properties. This course provides foundational knowledge and practical skills necessary for effective STR management.
Current Hospitality Professionals
Existing hotel or property managers looking to expand their expertise into the STR sector. This course offers insights into managing online travel agencies, dynamic pricing, and enhancing guest experiences specifically tailored for the short-term rental market.
Entrepreneurs and Property Owners
Property owners and entrepreneurs interested in maximizing their rental income through short-term rentals. This course equips them with the tools and strategies to list properties on various platforms, manage guest interactions, and optimize their operations for higher profitability.
What Will I Learn?
Job Titles You Can Apply For with This Training
Frequently Asked Questions
No, the course is designed for beginners and does not require previous experience in hospitality or property management.
Yes, the course prepares you for various remote roles in the short-term rental and hotel support industry.
You need a computer with internet access and a Gmail account. All necessary software tools will be introduced during the course.
The course duration is [insert duration, e.g., 8 weeks], with flexible learning options to fit your schedule.
Yes, you will receive a certification in Short-Term Rental and Hotel Support upon successful completion of the course.
Absolutely, the certification is a valuable credential that can enhance your CV and LinkedIn profile.
No additional costs are expected; the course fee covers all materials and access to required tools.
Yes, the course includes practical assignments and case studies to apply your learning in real-world scenarios.
Yes, the course provides comprehensive knowledge and skills that can be used to start and manage your own STR business.
You will have access to course instructors and a community of learners for support and guidance throughout the course.
Course Outline
1. Introduction/Overview to STR market, OTA’s, and Legal and Regulatory:
- Overview of the STR market
- Role of Online Travel Agencies (OTAs)
- Legal and regulatory considerations
- Understanding local regulations and safety standards
- Utilizing data for decision-making and reporting
- Ensuring security and privacy for guests and operations
- Adapting to emerging trends and technologies in STR management
2. Roles, Duties, and Technology Tools
- Getting Started: Roles, Duties, and Importance of Technology Tools: What each channel is used for and how to use them (Slack, Notion, Google voice, Magical, Virtual Computers, Loom, Channel managers, Grammarly, ChatGPT etc.)
- Essential technology tools: Virtual computers, loom, channel managers
- Communication tools: Slack, Notion, Google Voice
- Productivity and writing tools: Magical, Grammarly, ChatGPT
3. Listing Channels and Setup
- How to list on different channels (Booking.com, Airbnb, Expedia, Vrbo, Furnish Finder, HotelTonight)
- Peculiarities of each channel
- SEO and optimization for listings
- Deep dive into booking channels and their management
- Distribution strategies beyond OTAs
- Partnering with local businesses and exploring niche markets
4. Direct Bookings and Marketing
- Strategies for direct bookings
- Marketing tactics (social media, email marketing)
- Building a brand and online presence
5. Guest Communication and Experience Management
- Profile Enrichment: Saving guest information/contact, directory management
- Handling guest inquiries and feedback
- Omnichannel Messaging
- Scheduled messages, canned responses, FAQs, and message templates
6. Dynamic Pricing and Revenue Management
- Pricing: Understanding the importance of Dynamic Pricing in and off-season, Dropping prices on OTAs.
- Strategies for adjusting prices on OTAs and Airbnb
- Last-minute discounts and yield management
7. Vendor and Supply Management
- Managing vendors and suppliers
- Scheduling housekeeping and maintenance
- Inventory management and outsourcing vs. in-house services
8. Financial Management and Reporting
- Account reconciliation
- Budgeting and expense tracking
- Financial reporting and analysis
9. Reviews and Reputation Management
- Reviews & Reputations: How to attend to positive and negative reviews
- Strategies for improving and maintaining reputation
- Leveraging feedback for continuous improvement
10 . Advanced Operational Strategies and Future trends in STR and Hotel Management
